Pastel Princess Editorials

Elle Fanning Stars in the ASOS Magazine July 2014 Issue

Dubbed as a 'Real Life Disney Princess' in the ASOS Magazine July 2014 issue, the always-adorable Elle Fanning once again wins everyone over with her contagious smile and youthful sweetness.

The talented actress is special because unlike most other teenage stars in the spotlight, Fanning chooses to pose in shoots that are perfectly age appropriate. In the ASOS Magazine July 2014 issue, the blonde beauty is decked out in kitschy pastels and playful girl prints. Captured by photographer Michael Hauptman, the 'Maleficent' star is the picture of kooky cute and eclectic summer styles in the poolside spread.

In the interview, Fanning opens up about how her style has changed over the years: "I love the vintage shopping, especially at Rokit. In L.A., the vintage stores can be expensive and all very dressy, but in London it’s a bit more practical, a little more rugged and I like that,” she explains.

Age-appropriate Fashion
Opportunity for brands to cater to the younger demographic by offering clothing that is stylish and appropriate for their age.
Kitschy Pastels
Potential for brands to embrace playful and vibrant pastel colors in their designs and products.
Eclectic Summer Styles
Chance for fashion brands to create unique and eclectic summer collections that stand out from the crowd.

Industries Being Reshaped

Fashion
Innovative fashion brands can capitalize on the trend of creating age-appropriate clothing for younger consumers.
Retail
Opportunity for retailers to showcase and sell kitschy pastel-colored products that appeal to a younger demographic.
Photography
Photographers can explore the trend of capturing eclectic and playful summer styles in their poolside shoots.
SCORE
4.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 89%
Activity 49%
Freshness 8%