As a brand known all across the world for its functional and high-performance footwear, Asics has recently released the highly anticipated Asics Gel-Lyte III running shoe. At first sight, the Asics Gel-Lye III looks more like a casual, colorful footwear option. In addition to its vibrant exterior, the shoe boasts some seriously cutting-edge running technology including a split tongue -- meant to improve the overall comfort of the shoe's fit while running -- and a GEL system to ease the burden of the arch and heel of the foot.
The Asics Gel-Lyte III is available in three eye-catching colorways including purple and royal blue, cherry red and turquoise, and coral and neon green.
Implications - While it is important for a business to bring forth products boasting high performance and cutting-edge qualities, it is equally as important that its product appeal to consumers on an aesthetic level. Businesses that prove capable of combining functionality and style into their products will see large returns.