Haute Highlighter Kicks

The Asics Gel Lyte 3 Neon Pack is Highlighter-Inspired

The Asics Gel Lyte 3 Neon Pack features bright highlighter-colored shoes that almost appear to be glowing. The shoe, made out of leather and mesh, is now available in an all-pink or all-yellow colorway.

It's insane how bright the Asics Gel Lyte 3 Neon Pack is, it's like they're actual neon signs. People would see your glowing feet from miles away if your were rocking these sneakers on a jog. These shoes would add more than just a splash of color to your running outfit, it's more like a supercharged kick of vibrant hues.

Neon Footwear Trend
There is potential for disruptive innovation in creating high-performance neon-colored shoes for athletes and fashion enthusiasts.
Glow-in-the-dark Fashion Trend
Disruptive innovation can be explored in developing clothing and accessories that emit a glowing effect in low-light environments.
Bold Color Statement Trend
There are opportunities for disruptive innovation in designing vibrant and attention-grabbing products across various industries.

Where This Applies

Sports Footwear Industry
The sports footwear industry can explore disruptive innovation by incorporating neon colors into their product line to appeal to both athletes and fashion-forward consumers.
Athleisure Clothing Industry
Disruptive innovation can be pursued in the athleisure clothing industry by creating clothing items that glow in the dark, offering a unique and stylish edge.
Art and Design Industry
The art and design industry can embrace disruptive innovation by incorporating bold and vibrant colors into their products and visual creations, capturing attention and making a statement.
SCORE
3.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 56%
Activity 43%
Freshness 8%