Contemporary fashion label Harmony Paris puts a stylish spin on ASICS designs. The GEL-Venture capsule offers a number of new colorways and textures to the footwear label's iconic silhouettes. The project is overseen by Harmony Paris' creative director — David Obadia.
The collaboration produces two ASICS designs that fuse aesthetics with functionality. For one, the footwear is adorned with a "minimalist and monochrome aesthetic" — Harmony Paris' preferred approach to fashion. In addition, the running shoes boast cutting-edge technology from ASICS. The GEL system, for example, is a cushioning system that provides superior shock absorption, higher durability and traction rates. In addition, the shoes are breathable and boast a "redesigned midsole for added comfort."
The fusion of the creative visions of ASICS and Harmony Paris has been in the works for over a year.
Why This Trend Is Growing
- Performance-fashion Hybrid
- The collaboration between ASICS and Harmony Paris creates a trend of combining performance features with high-end fashion aesthetics.
- Collaborative Capsule Collections
- Capsule collections between brands that specialize in different industries are becoming a trend, as seen with the partnership between ASICS and Harmony Paris.
- Reimagining Iconic Designs
- Reimagining iconic designs with updated aesthetics is a trend that Harmony Paris and ASICS are embracing to cater to consumer demands.
Industries Being Reshaped
- Fashion
- The fashion industry can utilize the Performance-Fashion Hybrid trend to create stylish and functional clothing.
- Athletic Footwear
- The athletic footwear industry can benefit from Collaborative Capsule Collections to attract new customers and offer updated designs.
- Sporting Goods
- Reimagining iconic designs with the latest technology can also benefit the field of sporting goods and attract a wider range of consumers.
