'As of Latte' is a clever clothing company that celebrates all things coffee. The apparel was inspired by not only the energizing drink, but by the lifestyle that surrounds it: a seriously committed market with a soft spot for humor and edge.
Mugs reading "I'm sorry I'm not feeling very worky today" and t-shirts with adorable cartoon designs with "espresso yourself" printed on them are a few of the products available that let the world know you're a coffee lover. The company cleverly infuses its brand with pop culture references to create an apparel line that's reflective of the personalities, likes and dislikes of the people wearing it.
Coffee culture is a community which extends further than the product itself, creating room for companies like 'As of Latte' to capitalize on the culture and lifestyle that surrounds it.
Key Themes Behind This Trend
- Coffee-inspired Apparel
- Opportunity to merge fashion and niche interests like coffee through unique apparel designs.
- Humorous Coffee Merchandise
- Chance to create merchandise that taps into the playful personality of coffee consumers.
- Pop Culture References in Coffee-wear
- Opportunity to incorporate references to current events, memes, or internet culture into apparel designs for coffee lovers.
Where This Applies
- Fashion
- Fashion companies can explore customization options for niche consumer interests like coffee through unique designs.
- Merchandising
- Retailers can offer playful and humorous merchandise that reinforces the culture surrounding coffee enthusiasts.
- Hospitality
- Coffee shops and cafes can provide unique merchandise for customers that reinforce the coffee culture, increasing brand loyalty and sales.
