'As of Latte' is a Clothing Line for Serious Coffee Fans

 - Jun 27, 2017
References: asoflatte & producthunt
'As of Latte' is a clever clothing company that celebrates all things coffee. The apparel was inspired by not only the energizing drink, but by the lifestyle that surrounds it: a seriously committed market with a soft spot for humor and edge.

Mugs reading "I'm sorry I'm not feeling very worky today" and t-shirts with adorable cartoon designs with "espresso yourself" printed on them are a few of the products available that let the world know you're a coffee lover. The company cleverly infuses its brand with pop culture references to create an apparel line that's reflective of the personalities, likes and dislikes of the people wearing it.

Coffee culture is a community which extends further than the product itself, creating room for companies like 'As of Latte' to capitalize on the culture and lifestyle that surrounds it.