Augustin Lampreia stars in 'Rue Simon Le Franc', an editorial exclusive that celebrates artistic menswear staples. The photo series is lensed for the pages of F****** Young! Online and features photography by Yuji Watanabe.
Styling for this artistic menswear story is courtesy of Shohei Kashima who dresses model Augustin in pieces that are both conceptual and quirky. His eccentric wardrobe consists of sculptural shirts and artfully printed sweaters that are juxtaposed with eye-catching cosmetic applications.
Hair styling for 'Rue Simon Le Franc' is the work of Yuji Okuda who works with the shoot's resident makeup artist Satoko Watanabe. Exuding an androgynous air, this image series illustrates the fashion industry's new-found focus on artistic styles that celebrate fantasy.
Image Credit: Yuji Watanabe
Why This Trend Is Growing
- Artistic Menswear Staples
- An opportunity for disruption lies in creating more avant-garde and expressive menswear staples.
- Conceptual and Quirky Wardrobe
- Designing a line of fashion wear that incorporates sculptural and artfully printed patterns would appeal to consumers who appreciate eccentric styles.
- Androgynous Fashion and Beauty Styles
- Disrupt the beauty and fashion industries by introducing more androgynous styles and cosmetic applications.
Industries Being Reshaped
- Fashion
- Fashion designers can innovate by creating unconventional pieces that are quirky and conceptual but also wearable in everyday life.
- Beauty
- Beauty companies can disrupt the industry by promoting a new wave of androgynous cosmetic applications that aim to blur gender norms.
- Photography
- Photographers can play a key role in promoting more imaginative and artistic styles that celebrate individuality and eccentricity.
