Beijing is allowing fans of Vincent van Gogh's famed paintings to enter the painter's world through an immersive artist exhibit that invites viewers to dive into his world through multi-sensory and interactive engagement. The show goes beyond the traditional exhibit of simply showcasing the painter's work by allowing consumers to connect to the artist and his way of life.
The 'Meet Vincent van Gogh' focuses as heavily on the artist's paintings as it does on the creative himself. The show is put together by the Wai Chun Culture Investment and it filled with content that is both visual and audio in new, experimental ways. This includes 3D installations that recreate van Gogh's famed locations such as the Bedroom and the Yellow House as well as letters recordings of letters he wrote.