Kyla Gutsche — November 21, 2005 — Art & Design
References: mca.au
Australian artist Erwin Wurm recently had an exhibit titled, "Instructions on How to Be Politically Incorrect." The centerpiece of the show is a video about an animated "Fat Car" which has its own monologue.
Like a chubby little kid, the car exudes a certain cuteness that makes it seem irresistible. It's obviously more art than function, but that just makes it all the more noteworthy.
Implications - By directly making reference to subject matter that is considered taboo within society, many marketing campaigns appear humorous and up-to-date. Businesses that can find ways to address unspoken topics within their marketing campaigns and product promotions can further access opportunities to appeal to consumer's humorous sides.
Like a chubby little kid, the car exudes a certain cuteness that makes it seem irresistible. It's obviously more art than function, but that just makes it all the more noteworthy.
Implications - By directly making reference to subject matter that is considered taboo within society, many marketing campaigns appear humorous and up-to-date. Businesses that can find ways to address unspoken topics within their marketing campaigns and product promotions can further access opportunities to appeal to consumer's humorous sides.
Trend Themes
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Taboo Marketing — Marketing campaigns that addresses unspoken topics and taboos within society to appeal to consumers' humorous sides.
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Art-inspired Products — Products that take inspiration from art to add an element of novelty and interest to regular items.
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Cute Functionality — Designs that prioritize cuteness over function for a product or service.
Industry Implications
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Automotive — The automotive industry can explore creating non-functional vehicles for artistic purposes to market to a niche audience.
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Advertising — The advertising industry can incorporate taboo humor in marketing campaigns to make them more effective.
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Design — The design industry can create unique, cute, and functional products that have an artistic inspiration for a creative and niche market.
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