In support of its 'Pay with a Poem' campaign, coffee manufacturer and retailer Julius Meinl created a playful art poetry installation in London's Finsbury Avenue Square.
Annually, Julius Meinl hosts a Pay with a Poem campaign in order to allow its customers to trade a poem for a cup of coffee. In order to share some of these wonderful words with the public, the 'Poet-Tree' was created in order to display a few hundred of the poems submitted by customers during this initiative. People passing by were invited to stop, look, pick up a poem or leave a few of their own words behind.
Julius Meinl's global brand ambassador and poet Robert Montgomery was onsite for a day at the artful poetry installation, alongside a short poem of his own that lit up at night.