The Armour39 by Under Armour Measures Athlete's Willpower

 - Feb 14, 2013
References: underarmour & dvice
Armour39 by Under Armour brings exciting, hi-tech developments to sports gear. Forget about small fitness trackers, this invention actually embeds clothing with a digital performance monitor, as well as a touchscreen to display the results.

Part of the company's 'I Will' commercial campaign showcasing its recent innovations, Armour39 by Under Armour is being touted as the first of its kind. What sets the piece apart is not just its embeddable look, but its ability to measure athlete's willpower, in addition to concrete stats such as heart rate and calories burned.

As far as interactive garments of the future go, Armour39 by Under Armour is by far one of the more exciting ones.