Known as the Nerf Fortnite AR-L blaster, this new toy from Hasbro is the first to be made in partnership with Epic Games, the developers behind the massively popular battle royale game. The AR-L Blaster is not yet available for purchase but it will be on display at the upcoming 2018 TwitchCon.
The blaster itself comes equipped with a 10-dart clip and 20 Elite darts in the package. The entire AR-Blaster runs off four AA batteries and features full automatic firing capabilities. The toy will also come with flip-up sights and will sport the traditional Nerf yellow and orange color scheme.
This new blaster now joins the list of Hasbro and Epic Game's Fortnite products, following the release of Fortnite Monopoly.
What's Driving This Trend
- Video Game-inspired Toys
- Opportunity for creating toy products inspired by popular video games, allowing fans to live out their in-game fantasies.
- Toy Blasters
- Exciting innovations in toy blasters with features like automatic firing capabilities and flip-up sights.
- Partnerships with Game Developers
- Increasing collaborations between toy manufacturers and game developers, leading to unique and immersive gaming experiences.
Who This Affects Most
- Toy Manufacturing
- The toy industry can capitalize on the growing demand for video game-inspired toys and innovative features in toy blasters.
- Gaming
- Game developers can explore partnerships with toy manufacturers to create merchandise that extends the gaming experience beyond digital platforms.
- Entertainment Retail
- Retailers can leverage the popularity of video games by offering a wide range of related products, such as video game-inspired toys and collectibles.
