Mr. Freeze and the Riddler have had their own trailers for the new Batman game, and now the most maniacal individual out of the Dark Knight's rogue gallery is featured in the Arkham City 'Joker & Harley' trailer.
Batman: Arkham City is the highly anticipated sequel to Arkham Asylum, which received rave reviews from both critics and fans. Rocksteady Studios has been releasing a series of trailers that focuses on one of the Dark Knight's foes each to promote the new game. The latest promo is the Arkham City 'Joker & Harley' trailer in which Mark Hamill's -- aka Luke Skywalker's -- brilliant voice work is heard taunting Batman as he fights his way to meet the maniacal psychopath. Throughout the clip, fans will get a sneak peek at what they can expect for the upcoming game and an exclusive look at how the characters will look this time around.
What Makes This Trend Stand Out
- Villainous Video Game Trailers
- The promotion of video games through character-focused trailers is creating a new trend in the gaming industry.
- Celebrity Voice-overs
- The use of recognizable voice actors in video game trailers, like Mark Hamill in Batman: Arkham City, offers new opportunities for leveraging celebrity endorsement in marketing campaigns.
- Continuation of Strong IP Franchises
- Developing sequels for popular video games with strong Intellectual Properties (IP), such as the Batman: Arkham series, presents a trend in the gaming industry catering to loyal fanbases.
Sectors Adopting This
- Video Game Development
- The use of character-focused trailers presents new opportunities for showcasing upcoming game titles in visually stimulating ways, ramping up the excitement and anticipation of gamers.
- Voice Acting and Talent Agencies
- The use of recognizable voice actors in video game trailers presents an opportunity for talent agencies to leverage their clients' existing personas in marketing campaigns aimed at the gaming demographic.
- Product Licensing & Merchandising
- The continuation of popular video game franchises with strong I.P. can be utilized as an ongoing marketing opportunity for licensing merchandise designs and sales.
