Despite consisting of relatively unremarkable subject matter, the Ari Marcopoulos 'Wherever You Are' photo series is composed of a collection of images that are intriguing nonetheless.
On display at the Marlborough Chelsea gallery in New York, the prints are mostly black and white but feature a multitude of after effects which have altered the images in a subtle, yet starkly eye-catching way.
Shot using mainly a 35mm point-and-shoot camera, each image was then blown-up and printed multiple times to create a gritty, weathered look. Some of the images featured are vast in size while others were printed on small shreds of rice paper.
This collection is focused on the mood and instinctual feelings that bubble to the surface when one sees an image of something that is not quite describable.
What's Driving This Trend
- Gritty Aesthetics
- Disruptive innovation opportunity: Companies can explore incorporating gritty, weathered aesthetics in their visual branding to differentiate themselves.
- Subtle Alterations
- Disruptive innovation opportunity: Businesses can experiment with subtle alterations to everyday objects or experiences to create intrigue and captivate consumer interest.
- Evoke Emotion
- Disruptive innovation opportunity: Brands can tap into the power of evoking mood and instinctual feelings in their marketing campaigns to create a deeper connection with consumers.
Who This Affects Most
- Artistic Photography
- Disruptive innovation opportunity: The photography industry can embrace unique printing techniques to create eye-catching and memorable visuals.
- Graphic Design
- Disruptive innovation opportunity: Graphic designers can incorporate elements of grittiness and weathering in their designs to add depth and visual interest.
- Marketing and Advertising
- Disruptive innovation opportunity: Marketing and advertising agencies can explore new ways to evoke emotion in their campaigns to capture the attention of consumers and drive brand loyalty.
