While many applesauce snacks are formulated and branded for kids, Sanaia Applesauce sets itself apart with adult-focused applesauce varieties featuring gourmet flavors. The brand uses Granny Smith apples to create its low-calorie, low-sugar snacks, which come in varieties like Tamarind, Ginger, Lavender Pear, Guava and Hibiscus. All of the ingredients in the applesauce blends are plant-based and allergen-free. Sanaia also offers an unsweetened variety that shows off the flavors of the Granny Smith apples that it favors in its recipes.
Sanaia found success by identifying a gap in the market where "millions of applesauce-loving adults... were being completely ignored by the sector" and set out to better serve them with flavors and formulas to suit their taste buds and consumption habits.
What's Driving This Trend
- Adult-focused Snacks
- There is a growing trend towards adult-focused snacks, which presents an opportunity for companies to create more sophisticated, gourmet snacks for the adult palate.
- Plant-based Snacks
- The rise in popularity of plant-based diets is driving demand for plant-based snack options, which presents an opportunity for companies to create healthier, all-natural snack options.
- Low-sugar Snacks
- Consumers are becoming increasingly health-conscious and demanding low-sugar snack options, which presents an opportunity for companies to develop snacks that are both tasty and healthy.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can take advantage of the growing trend towards adult-focused snacks, plant-based snacks, and low-sugar snacks by developing and marketing new products in these categories.
- Natural Products
- The rise in popularity of plant-based and all-natural diets is driving demand for snacks made with natural ingredients, presenting an opportunity for companies in the natural products industry to develop and market healthier snack options.
- Packaged Foods
- Packaged food companies can take advantage of the demand for healthier snack options by developing and marketing low-sugar, plant-based snacks that cater to the needs of health-conscious consumers.
