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Apples get Funky

New Jazz Apples

— July 9, 2006 — Business
"One of the most exciting new apple varieties to hit international markets, Jazz™ has a tangy sweetness and a crunch that is winning fans worldwide. Conceived in New Zealand from a marriage of sweet Royal Gala and firm, tart Braeburn, Jazz will rock your preconceived notions of how an apple ought to taste." - Jazz Apples

Looks your old apple is re-presented in a shiny way. Can't say much until I have tasted one.

Implications - In today's modern world, consumers have become used to having access to a wide range of products from all over the world. Businesses that devote their efforts to delivering their clients the highest quality items from exotic locations will likely generate a favorable reputation amongst consumers.
Trend Themes
1. Global Product Accessibility - Businesses that focus on providing consumers with access to products from different parts of the world can create a favorable brand image.
2. Novel Flavor Combinations - Consumers are open to trying new and unique flavor combinations like the tangy sweetness of Jazz apples.
3. Quality Perception - Delivering high-quality products, such as Jazz apples, can help businesses establish a positive reputation.
Industry Implications
1. Fruit Import/export - The fruit import/export industry can take advantage of the global product accessibility trend by providing consumers with a diverse range of fruits from different regions.
2. Culinary Innovation - The culinary industry can explore novel flavor combinations, like Jazz apples, to create unique dishes and beverages.
3. Premium Food Brands - Premium food brands can capitalize on the quality perception trend by offering high-quality products that appeal to discerning consumers.
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