"One of the most exciting new apple varieties to hit international markets, Jazz™ has a tangy sweetness and a crunch that is winning fans worldwide. Conceived in New Zealand from a marriage of sweet Royal Gala and firm, tart Braeburn, Jazz will rock your preconceived notions of how an apple ought to taste." - Jazz Apples
Looks your old apple is re-presented in a shiny way. Can't say much until I have tasted one.
Implications - In today's modern world, consumers have become used to having access to a wide range of products from all over the world. Businesses that devote their efforts to delivering their clients the highest quality items from exotic locations will likely generate a favorable reputation amongst consumers.