High-End Swimmer Smartwatches

The Apple Watch Series 2 Features Exceptional Tracking in Water

While the original Apple Watch was splash-proof, the all-new Apple Watch Series 2 is fully water-resistant up to 50-meters to make the device ideal for avid swimmers and aquatic athletes. This water-resistant design is made possible with a speaker system that's designed to use the very assembly itself to push water out once the device is no longer submerged.

The smartwatch features a new dual-core processor that's purported to provide up to 50% more power than the previous model. A new graphics chip within the smartwatch doubles the graphics power of the first-generation Apple wearable.

Built-in GPS allows the smartwatch to be used on runs and during activity without having to carry an iPhone as well. The screen on the smartwatch is boasted by Apple to be twice as bright as the original Apple Watch for easy viewing in direct sunlight.

The Apple Watch Series 2 is available in a variety of different styles and options including the new Ceramic model.

Swim-tracking Wearables
Opportunity to innovate swim-tracking technologies and create smartwatches designed specifically for aquatic athletes.
Waterproof Wearables
Opportunity to develop waterproof wearables that can withstand deeper depths and longer activity in water.
Integrated GPS Wearables
Opportunity to create integrated GPS wearables that can provide stand-alone activity-tracking and navigation functionalities.

Sectors Adopting This

Sports Wearables
Development of smartwatches and other wearables that can aid in tracking sports activities, promote active lifestyles, and provide comprehensive performance data.
Outdoor & Adventure Gear
Development of waterproof and durable wearables that can withstand harsh outdoor environments, provide essential data for hikers, climbers, and other adventurers.
Medical Wearables
Development of swim-tracking wearables for medical purposes such as aquatic rehabilitation, heart rate monitoring, and activity tracking for people with disabilities.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 15%
Activity 46%
Freshness 8%

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