Max Wohlleber juxtaposes old technology with new in his Apple product photos.
Some of the match ups include the Newton Message Pad Mac OS 1.1 versus the iPhone, and the Mac OS X versus the Macbook Pro. It’s hard to believe just how similar the products look, despite technology advancing quite tremendously over the years. These images make it fairly clear that Apple has held a consistent style and form through all of its years of improvement.
These Apple product photos are likely inspired by the popular superimposed photos of cities that compare old buildings to new. It’s a clever concept to give humanity an idea of just how far we are advancing as a society. It would be interesting to see Wohlleber tackle the rest of the tech world.
What Makes This Trend Stand Out
- Juxtaposing Technology
- Disruptive innovation opportunity in showcasing the evolution of products and the consistent style and form of a brand over time.
- Superimposed Comparison
- Disruptive innovation opportunity in visually representing progress and technological advancement.
- Tech World Comparison
- Disruptive innovation opportunity in exploring and comparing the evolution of technologies across different brands.
Sectors Adopting This
- Technology
- Disruptive innovation opportunity in creating visual content that highlights product evolution and brand consistency.
- Photography
- Disruptive innovation opportunity in using superimposed comparison techniques to create captivating images.
- Design
- Disruptive innovation opportunity in incorporating historical and technological evolution into product design and branding.
