Responsive Smart Speakers

The Apple HomePod is a Smart Speaker That Assists with Siri

At the 2017 Worldwide Developers Conference, the Apple HomePod was unveiled as the newest smart speaker on the market.

In terms of form, the speaker stands just seven inches tall and boasts an outer covering of mesh. On the inside, Apple promises that the speaker will deliver high-fidelity sound with its own engineered audio technology.

Naturally, users will be able to easily access Apple Music, and effortlessly interact with Siri using either their voice or touch-based gestures. To show that Siri is listening, an LED waveform lights up on the top of the speaker, which reminds of the animation that many Apple users are already familiar with seeing when interacting with the smart digital assistant on their mobile devices. Outside of being able to execute a variety of tasks having to do with music and audio, the HomePod is also capable of interacting with a variety of other smart home accessories.

Smart Home Integration
The HomePod's ability to interact with a variety of other smart home accessories presents opportunities in the smart home industry for further innovation and integration.
High-fidelity Audio
The HomePod's engineered audio technology and promise of high-fidelity sound presents opportunities in the audio equipment industry for further innovation and competition.
Voice Assistant Enhancements
The HomePod's use of touch-based gestures and LED waveform for indication could present opportunities for enhancement and innovation in the voice assistant industry.

Industries Being Reshaped

Smart Home
The HomePod's integration with a variety of smart home accessories presents opportunities for further innovation and integration in the smart home industry.
Audio Equipment
The HomePod's promise of high-fidelity sound presents opportunities for innovation and competition in the audio equipment industry.
Voice Assistant
The HomePod's use of touch-based gestures and LED waveform for indication could present opportunities for enhancement and innovation in the voice assistant industry.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 37%
Freshness 8%