Apple has made a concerted effort to market its Apple Arcade service in the wake of the Super Bowl ad push. The efforts included a home page take over, as well as other ads. During the promotion, the Apple home page featured characters from popular games. Additionally, a mock livesteram was held with characters from 'Oceanhorn 2.'
The company's strategy for Apple Arcade revolves around enticing mass amounts of people to join the service. This is due to the fact that Apple is purchasing game titles, instead of commissioning developers to create new games, which is a more expensive process. Overall the ad push may entice more gamers to sign up for the Apple Arcade service.
Image Credit: Apple