The Apod, or Asthma Pod, is a sleek, plastic case that clips around your standard geeky-looking inhaler. They cost about $20 and come in 7 colors. Designed and sold by Ben Oakley Design (BOD). The web site also has a lot of asthma related info and links.
Implications - Sometimes children can be very cruel, so it is important that businesses create items that will help kids feel like they fit in with the crowd. Grade school and high school are often like popularity games where the rules are simply about fitting in. Businesses that create items with the "cool factor" will reap the benefits of kids who want to be in with the in crowd.