This App Doubles as an Anti-Meth Campaign from Rehab.com
Alyson Wyers — August 22, 2013 — Lifestyle
References: rehabs & fastcocreate
'Your Face on Meth' is a new app and anti-meth campaign. Designed by Rehabs.com in partnership with digital agency Fractl, the web-based app takes one's portrait and shows the short-term and long-term effects of continued methamphetamine use. By uploading a picture or taking a new photo with a webcam, one can see their meth-addicted selves at 3, 6, and 12 months, and at 2 and 5 years. The horrific results depict sunken cheeks, mottled skin, black eyes and face sores.
The app is similar to FatBooth or OldBooth, but is in no way humorous. The anti-meth campaign serves to act as a deterrent and was inspired by technology police departments and educators sometimes use to dissuade students from becoming drug addicts.
The app is similar to FatBooth or OldBooth, but is in no way humorous. The anti-meth campaign serves to act as a deterrent and was inspired by technology police departments and educators sometimes use to dissuade students from becoming drug addicts.
Trend Themes
1. Anti-drug Apps - The creation of apps that use technology to serve as a deterrent for drug use among specific demographics, could pave the way to a new industry that uses technology for drug and rehabilitation education.
2. Augmented Reality Rehab Tools - AR technology similar to that used by the 'Your Face on Meth' app could be harnessed in the creation of rehab tools that use augmented reality to show patients the effects of continued drug use and incentives to stay clean.
3. Virtual Counseling Programs - The use of virtual counseling programs to provide addicts with more personalized and private counseling sessions has the potential to disrupt the rehab industry and make it more accessible to those in remote locations.
Industry Implications
1. Healthcare - By developing more apps and tools that use technology to educate individuals and deter them from drug use, healthcare professionals can better create a drug-free society.
2. Education - The success of the 'Your Face on Meth' app highlights the potential for educators to introduce technology in the classroom to dissuade students from becoming drug addicts.
3. Augmented Reality - Augmented reality technology, is ground up creating change in various aspects of business, and can also disrupt the drug industry by creating more effective rehabilitation tools.
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