ANTIMATTER Delivers a Range of Relaxed Silhouettes for SS18
References: antimatter-shop.kr & hypebeast
Korean fashion label ANTIMATTER is returning for Spring/Summer 2018 with a new collection of reworked streetwear silhouettes. The label's latest drop is entitled the 'BIT PLANET' collection and it takes on an overarching theme of relaxed and large fitted styles. The new capsule is comprised of pieces such as track jackets and matching track pants, puffer jackets, hoodies, fleece jackets and long-sleeve shirts.
Some notable pieces in the new BIT PLANET range are without a doubt the impressively oversized outerwear garments. The long puffer coats captivate attention with its silhouette, but also with its color blocking details. Some additional details that decorate the new collection include racing motifs, brightly accented hues and camouflage designs. ANTIMATTER's SS18 collection will hit its website later this year.
Some notable pieces in the new BIT PLANET range are without a doubt the impressively oversized outerwear garments. The long puffer coats captivate attention with its silhouette, but also with its color blocking details. Some additional details that decorate the new collection include racing motifs, brightly accented hues and camouflage designs. ANTIMATTER's SS18 collection will hit its website later this year.
Trend Themes
1. Reworked Streetwear Silhouettes - Disruptive innovation opportunity: Brands can explore incorporating oversized and relaxed styles into their streetwear collections for a unique and modern appeal.
2. Track Jackets and Pants - Disruptive innovation opportunity: Designers can experiment with matching track jackets and pants, offering consumers a coordinated sportswear look that combines comfort and style.
3. Color Blocking and Camouflage Designs - Disruptive innovation opportunity: Fashion labels can utilize color blocking and camouflage patterns to create eye-catching and bold designs that stand out in the market.
Industry Implications
1. Fashion - Disruptive innovation opportunity: The fashion industry can leverage the trend of reworked baggy sportswear to offer consumers a fresh take on comfortable and stylish clothing.
2. Streetwear - Disruptive innovation opportunity: Streetwear brands can explore integrating oversized silhouettes and relaxed styles into their collections to appeal to the growing demand for comfortable and fashionable urban attire.
3. Sportswear - Disruptive innovation opportunity: Sportswear companies can incorporate color blocking and camouflage designs into their products, providing athletes and active individuals with trendy and visually distinctive performance apparel.
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