ESRA recently launched a new anti-aging cream using the millennial-focused name of 'Xep-30.' The name of this product was created to captivate the interests of the youthful, yet aging generation.
Xep-30 is a play on both the words "exceptional" and "accept." The play on exceptional portrays that the product is created through an unparalleled scientific process. The play on the word accept encourages consumers to make peace with the fact that their bodies and minds are aging while introducing them to a product that will maintain their youthful skin.
The anti-aging cream is specifically designed to target millennial females through the use of pink color schemes and floral images. The product is also promoted by youthful women in their early 30s. Overall, the cream's marketing campaign and product name are carefully geared to the aging millennial generation.
Why This Trend Is Growing
- Age-accepting Skincare
- Developing skincare lines that embrace the aging process by promoting age-acceptance and offering products that cater to a range of age groups can provide a competitive edge in the saturated skincare market.
- Millennial-focused Products
- Creating skincare lines that use marketing strategies and product designs that resonate with the younger generations can appeal to a wider audience and drive sales.
- Scientifically-backed Skincare
- Developing skincare products with cutting-edge science and research-backed ingredients can provide a unique selling proposition and attract customers looking for science-based skincare solutions.
Industries Being Reshaped
- Skincare Industry
- Developing age-accepting skincare lines can provide new revenue streams in the crowded skincare market.
- Cosmetics Industry
- Incorporating scientific research and innovative marketing strategies can disrupt the cosmetics industry and attract a wider range of customers.
- Beauty Industry
- Creating products that promote age-acceptance can provide disruptive opportunities in the beauty industry by moving away from traditional anti-aging messaging and embracing aging as a natural process.
