If consumers create fan clubs for brands they love, then it seems only natural that they will create clubs for brands they hate. After all, commiseration brings people together. One site, Rachael Ray Sucks, helps to make it happen. It's good, but I still like F*ckedcompany.com even more.
Implications - So far the Rachel Ray Sucks community consists of over 1,000 members. According to the site's official explanation, the community was "created for people that hate the untalented twit known as Rachel Ray." Although it's amusing how much vitriol its members have for a relatively benign cooking host, sites like this suggest that there might be a future out there for more anti-fan clubs to emerge.