In the next entry of the Vans Band series, Massachusetts alternative rock band The Pixies are featured. Both versions of the shoe feature “Death to the Pixies” artwork of a nude man laying on his side, looking distressed.
There are two models available out of this collaboration including the SK8-HI, a high-top and the Slip-On for lazy folks who don’t like laces. They are available now at particular Vans retailers.
Implications - Over the last few years, Vans sneakers have moved from the footwear of choice for skateboarders and surfer dudes into a basic staple of many closets ala Converse's Chuck Taylors. These Pixies version sneaks are specialty kicks targeted at fans of the bands, and exclusive sneaker collectors. Despite their increasing market dominance, the Vans shoe company is doing a solid job of staying on top of its innovation.
Vans and the Pixies Rock Out Shoes
1. Specialty Sneaker Collaborations - The growing trend of sneaker collaborations with music bands and artists presents an opportunity for brands to create limited-edition sneakers targeted at niche markets.
2. Expanding Target Market for Sneakers - Sneaker brands like Vans are expanding their target market beyond skateboarders and surfers to reach a wider audience through collaborations with popular musicians.
3. Innovative Sneaker Design - The unique artwork and designs featured on these sneakers highlight the potential for disruptive innovation in sneaker design.
1. Footwear - The footwear industry can tap into the trend of specialty sneaker collaborations to create limited-edition sneakers and target new consumer segments.
2. Fashion - The fashion industry can take advantage of the expanding target market for sneakers by incorporating collaborations with music bands into their product lines.
3. Music Merchandise - The music merchandise industry can explore collaborations with sneaker brands to create exclusive sneakers for fans and collectors.