Showcasing multiple labels for the upcoming spring/summer season, the AnOther Man 2010 'Rock' editorial features gothic-like imaging with less-than summery fashion. The pictorial includes items from Diesel, Calvin Klein, Gucci, Hugo and others.
You have to admit these clothes are pretty dark and brooding for the summer. I don't think I could comfortably wear any of the items from the AnOther Man 2010 Rock Editorial while strolling along the boardwalk or sitting on a patio. Though many of these items are well tailored and feature some interesting cuts, I think I'll just stick with board shorts and a tee.
Key Themes Behind This Trend
- Dark Summer Fashion
- Opportunities for introducing dark, edgy and rebellious fashion into the summer season by incorporating interesting cuts and tailoring.
- Gothic Fusion
- Opportunities for merging gothic and summery fashion further by integrating more unconventional elements into mainstream summer wear.
- Summer Season Experimentation
- Opportunities for experimenting with non-traditional summer wear by evolving and challenging established summer fashion norms.
Where This Applies
- Fashion Industry
- Opportunities for designers to rethink and create unusual, non-traditional summer wear and encourage acceptance of creative experimentation.
- Marketing and Advertising Industry
- Opportunities for marketing campaigns to promote unique, unconventional summer wear that challenges established norms and offers new style options to consumers.
- Retail Industry
- Opportunities for retailers to embrace and stock non-traditional seasonal wear and satisfy customer demand for new, innovative fashion choices.
