The Stolichnaya 80th Anniversary Edition Vodka has been announced by the Stoli Group that offers fans of the brand a variation on the original recipe to commemorate the legendary history of the company.
The new vodka is made using three ingredients including 80% wheat, 10% buckwheat and 10% rye, which are reported to have a flavor that, "combines notes of spicy aniseed, vanilla and crème caramel, with a delicate texture, a rich sweetness and a light, dry finish."
The Stolichnaya 80th Anniversary Edition Vodka is positioned as a new product that looks to satisfy existing fans of the brand with a new flavor experience, while also attracting new consumers. This news comes after the unveiling of Stoli Gold, which has been positioned to attract drinkers in their 20s and 30s.
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