Vogue Japan's (or Vogue Nippon as it is more commonly known) famous editor-in-chief and critically acclaimed fashionisa released the Anna Dello Russo Edge of Glory video, which shows Dello Russo dancing to Lady Gaga's hit song.
What is not clear is why the haute couture loving editor released the awkward video of her dancing uncomfortably in what looks like a cage. Nonetheless, the Anna Dello Russo Edge of Glory video is certainly entertaining.
Dello Russo is seen wearing a Fausto Puglisi dress, a Moschino hat, Eddie Borgo necklace and boots by Versace, which is perhaps a nod to Gaga who not only wears Versace in the original "Edge of Glory" video, but has recently been channeling Donatella Versace in her everyday outfits, and has even cited the Versace creative director as a muse.
What Makes This Trend Stand Out
- Fashionista Music Videos
- Fashion editors and influencers releasing their own music videos featuring high-end fashion brands, providing new marketing and collaboration opportunities.
- Personal Branding Through Self-produced Videos
- Business professionals creating and releasing self-produced videos to showcase their personality and gain recognition, utilizing unique and entertaining content to stand out.
- Influencer Marketing Through Unexpected Collaborations
- High-end fashion brands collaborating with unexpected influencers to create viral content, expanding their customer base and increasing brand awareness.
Sectors Adopting This
- Fashion and Luxury Goods
- High-end fashion brands utilizing video collaborations with influencers and industry professionals to showcase their products and increase brand awareness.
- Marketing and Advertising
- Business professionals utilizing creative self-produced videos as a new means of personal branding and marketing their skills.
- Entertainment
- Fashion and music collaborations in addition to unexpected influencer partnerships providing new and unique content opportunities for entertainment platforms.
