The agency future:headz created a mixture of dub sounds and animal voices called the Animal Dub Chorus (another ADC). The unconventional beat became a live animated greeting card for all the guests attending the Art Directors Club Awards in Berlin, Germany while they waited at the entrance of the event.
Future:headz used this guerrilla marketing promotion to inspire other creatives who were attending the event on April 25 2009.
Implications - If you can't find yourself lucky enough to attend this particular event, you can rest assured that live greeting cards will likely surface again, so be sure to be on the look out!
Living Greeting Cards
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The Animal Dub Chorus Welcomes German Art Directors
- By: futureheadzApr 29, 2009 Updated: Jul 14 2011