Maxim Burlakov captures models Richard, Marco and Gustavo in a personified animal editorial that challenges reality. The shoot is lensed for F****** Young! Online and is the style platform's latest exclusive.
This surreal photoshoot is styled by Dasha Egay and highlights a wardrobe of vibrant suits, printed statement sweaters and relaxed denim looks. Its fashions are courtesy of Lisaveta Haponenka, Charlotte Eddery and Jinwoong Bang among other names.
F****** Young! Online's fun animal editorial features deer, parrot and dolphin masks that are worn by its models. When paired with a vibrant wardrobe, these animal characters become personified and come to life before our eyes. Titles 'Nevermind the Gap', this fashion story revives surreal imagery and is lensed in public transit vehicles like buses and subway trains.
Image Credit: Maxim Burlakov
Key Themes Behind This Trend
- Personified Animal Fashion
- A growing trend of personifying animals in fashion shoots presents an opportunity for new accessory wearables.
- Surreal Imagery
- Surreal imagery is captivating a new generation of fashion and art enthusiasts, creating opportunities for experiential marketing campaigns.
- Public Transit Advertising
- Public transit vehicles like buses and subway trains are becoming a popular location for fashion shoots and advertising campaigns.
Where This Applies
- Fashion and Accessories
- The fashion and accessories industry can create new product lines inspired by the trend of personified animal fashion.
- Art and Photography
- The rising trend of surreal imagery is driving the art and photography industry to explore new means for expressing creative imagination.
- Advertising and Marketing
- Transit advertising can help advertisers to leverage the opportunities presented with public transit becoming a popular location for fashion shoots.
