ANGUS CHIANG, a contemporary menswear label that's based in Taiwan, released its Spring/Summer 2017 collection.
Filled with vibrant colors, simple statement patterns and exaggerates flares, the apparel has a whimsical look that makes it appear as if it's part of a cartoon world. Some of the patterns are reported to have come from a collaboration with 'Taiwan Beer' -- as the blue and white stripes that decorate its bottles are translated to a selection of the ensembles.
This is also incorporated in the props that ANGUS CHIANG's styles were presented with on the runway -- with one model carrying emptied green glass bottles in a bright yellow tray. Accessories are made to standout as well -- a few examples being enormous synthetic gloves, chef's hats and belts covered with large odd storage compartments.
Why This Trend Is Growing
- Cartoon-inspired Fashion
- Brands can incorporate whimsical, exaggerated designs and vibrant colors to add a fun, imaginative element to their clothing lines.
- Collaborative Designs
- Collaborating with a prominent brand or industry can lead to popular and unique designs that set a company apart from their competitors.
- Statement Accessories
- Creating stand-out accessories like large gloves, chef hats, or belts with large storage compartments can add a unique touch to a brand's accessories collection.
Industries Being Reshaped
- Fashion Industry
- Fashion brands can draw inspiration from cartoon-like styles to create unique clothing designs that stand out.
- Beer Industry
- Collaborating with fashion brands to develop unique designs that incorporate branding elements can be a successful marketing strategy for beer companies.
- Accessories Industry
- Designing bold statement accessories can be a successful strategy for accessory brands looking to differentiate themselves in a crowded market.
