Photographer Daniel Scheel captures 'Edgy Geometry,' an editorial spotlighting angular eyeliner looks by Sonia Ezama. The talented makeup artist is also the creative force behind this photoshoot's hairstyles and teams up with model Yasmina Paiman, who stars in the series.
Edgy Geometry takes angular eyeliner looks to new heights and spotlights both traditional and artful applications of this popular style. Though geometric eyeliner has been embraced by fashion fans for quite some time, the look is made more conceptual in this beauty editorial.
Captured for BEAUTY SCENE, the series showcases traditional winged liner applications along with similar looks that oppose convention. These include square-shaped and triangle-embedded eye makeup applications that strategically mix jet black and stark white pigments in order to achieve drama.
What's Driving This Trend
- Geometric Eyeliner
- Beauty brands and makeup artists can develop new product lines and techniques that explore unconventional angles, shapes, and colors for geometric eyeliner.
- Conceptual Beauty
- Beauty and fashion brands can collaborate with experimental photographers and makeup artists to create beauty editorials that feature conceptual, art-driven looks that push boundaries and challenge conventions.
- Hair and Makeup Fusion
- Beauty brands and hairstylists can join forces to create editorial and runway looks that seamlessly integrate hair and makeup, creating a cohesive and visually stunning aesthetic.
Who This Affects Most
- Beauty
- Cosmetic companies can invest in research and product development to create innovative makeup and tools to achieve precise and unconventional geometric eyeliner looks.
- Fashion
- Fashion brands can collaborate with beauty brands and makeup artists to create eye-catching editorial and runway looks that incorporate conceptual beauty, making a statement and setting themselves apart from competitors.
- Photography
- Photographers can experiment with unconventional lighting and staging techniques to capture beauty editorials that emphasize the creative vision and aesthetics of the makeup artist and hairstylist.
