MyPromStyle.com Aims At Teens

 - Feb 17, 2008   Updated: Apr 8 2011
References: mypromstyle
All over the U.S. teenage girls are txting and IMing about the prom and having giggling fits as well as real angst. Hearst Digital Media wants them online. MyPromStyle.com is a new site with fashion, quizzes, slideshows, to help them be confident about their style CosmoGIRL, Seventeen and TEEN are colobrating on the effort.

Implications - As millions of tech-addicted teens continue to use the Internet as a social space, media companies are creating online portals to cater to this growing niche. Special school events, such as homecoming and prom, offer a promising opportunity for fashion brands to capture teens' attention by providing useful beauty tips and other age-appropriate lifestyle content.