All over the U.S. teenage girls are txting and IMing about the prom and having giggling fits as well as real angst. Hearst Digital Media wants them online. MyPromStyle.com is a new site with fashion, quizzes, slideshows, to help them be confident about their style CosmoGIRL, Seventeen and TEEN are colobrating on the effort.
Implications - As millions of tech-addicted teens continue to use the Internet as a social space, media companies are creating online portals to cater to this growing niche. Special school events, such as homecoming and prom, offer a promising opportunity for fashion brands to capture teens' attention by providing useful beauty tips and other age-appropriate lifestyle content.