The Angelito Araneta Jr. Creates Rabbit-Shaped Delicacies
References: tri-cityherald & news.aol
Angelito Araneta Jr's gold and diamonds decorated rabbit-shaped sweet rice cakes have a very high demand among the wealthy Chinese-Filipinos who traditionally use such cakes to attract good luck in the Year of Rabbit and also for the well-being of their families and friends.
Covered in gold and small pieces of diamonds, Angelito Araneta Jr's gold rice cakes can cost upto $2,700 a piece.
Implications - Youth consumers are gravitating towards imagery of rabbits as a direct result of the intelligence that they represent. By using animals to represent qualities that consumers would like to foster in themselves, companies can forge a deeper and more meaningful bond with them.
Covered in gold and small pieces of diamonds, Angelito Araneta Jr's gold rice cakes can cost upto $2,700 a piece.
Implications - Youth consumers are gravitating towards imagery of rabbits as a direct result of the intelligence that they represent. By using animals to represent qualities that consumers would like to foster in themselves, companies can forge a deeper and more meaningful bond with them.
Trend Themes
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High-demand Luxury Rice Cakes — Opportunity for luxury food brands to create high-end, decorative rice cakes for wealthy consumers.
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Symbolic Animal Imagery — Opportunity for companies to incorporate animal symbolism in their products to resonate with youth consumers.
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Wealthy Chinese-filipino Market — Opportunity for businesses to cater to the specific tastes and traditions of the wealthy Chinese-Filipino community.
Industry Implications
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Luxury Food — Luxury food brands can capitalize on the demand for high-end rice cakes with ornate decorations.
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Youth Marketing — Companies focusing on youth market can incorporate animal symbolism in their products to appeal to younger consumers.
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Cultural Catering — Businesses can specialize in providing products and services that cater to the cultural traditions of the wealthy Chinese-Filipino market.
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