'The Spring Running' is a captivating editorial that spotlights scenic photography and androgynous clothes. The photoshoot is lensed by Adrian Catalan and boasts styling by Javier Ly who opts for gender-fluid and ambiguous wardrobe picks.
Models Kiki Boreel and Kyle Smith mirror one another's style in this striking editorial while donning a relaxed and gender-bending spring wardrobe. While Kyle dons androgynous clothes like tunics and linen robes, Kiki poses in a wardrobe of dramatically layered separates that promote comfort and personality. The duo are captured amidst a rural landscape and appear sun-kissed in each shot.
Hair and makeup for this androgynous series is the work of Itziar Lorente who opts for short and messy locks that are paired with bronzed and highlighted cosmetics -- applied to appear subtle and effortlessly cool.
What's Driving This Trend
- Gender-fluid Fashion
- Opportunities for disruptive innovation in creating gender-neutral clothing and marketing campaigns.
- Androgynous Style
- Potential for disruptive innovation in designing and promoting clothing that blurs traditional gender boundaries.
- Relaxed Spring Wardrobe
- Disruptive innovation opportunities in developing comfortable and versatile clothing options for the spring season.
Who This Affects Most
- Fashion
- The fashion industry can explore disruptive innovation in creating gender-fluid clothing lines.
- Photography
- Opportunities for disruptive innovation in capturing and showcasing androgynous fashion through editorial photography.
- Beauty
- Disruptive innovation opportunities in developing gender-neutral beauty products and services to complement gender-fluid fashion trends.
