Menswear label Andres Koma recently unveiled its Fall/Winter lookbook for 2017 and 2018, which spotlights a model in front of a minimalist white backdrop that's accented by upside down light bulbs for a subtle contrast. The label employed the talents of photographer Zion Wong for the shoot.
Although the styles that are presented in the lookbook are rather classic, Andres Koma adds to them by providing more variance in each garment's use of patterns and textures, and even dramatically switches up the cuts from what consumers normally expect. For example, the label presents a pair of black and gray pinstripe pants, which have a wide leg, a large cargo-style pocket on the side, and a length that hit's in the middle of the calf.
What Makes This Trend Stand Out
- Modernized Menswear Staples
- Fashion brands can experiment with unconventional patterns, textures, and cuts for modernized menswear staples.
- Minimalistic Photography Style
- Photographers can explore the minimalistic photography style to highlight fashion trends in lookbooks.
- Upside-down Lighting Accents
- Fashion designers can experiment with subtle and unconventional lighting accents like upside-down light bulbs for a dramatic effect.
Sectors Adopting This
- Fashion
- Fashion brands can incorporate unconventional design elements for modernized menswear staples.
- Photography
- Photographers can explore the minimalistic photography style to highlight fashion trends in lookbooks.
- Lighting
- Lighting companies can offer unconventional lighting options for the fashion industry like upside-down light bulbs for photo shoots.
