The National Academy of Television Arts and Sciences, which hosts the Daytime Emmy Awards, has announced that a new category of awards will be made available to recognize original content made for computers, cell phones and other handheld devices like the iPod video. This spells out a big opportunity for all those foreword-thinking artists who find themselves producing content on the cutting edge.
Implications - Now more than ever, consumers are drastically favoring technologies that are cutting-edge and compatible with mainstream devices. Amongst a sea of similar products, you can ensure your product or service stands out by allowing it to be technologically compatible with the most popular devices of the moment.
Digital Music Awards
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