The National Academy of Television Arts and Sciences, which hosts the Daytime Emmy Awards, has announced that a new category of awards will be made available to recognize original content made for computers, cell phones and other handheld devices like the iPod video. This spells out a big opportunity for all those foreword-thinking artists who find themselves producing content on the cutting edge.
Implications - Now more than ever, consumers are drastically favoring technologies that are cutting-edge and compatible with mainstream devices. Amongst a sea of similar products, you can ensure your product or service stands out by allowing it to be technologically compatible with the most popular devices of the moment.
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