Tis the season to bundle yourself up in garish knits and ostentatious argyle, a fact that greeting card company Near Modern Disaster knows very well, prompting them to release an amusing Christmas card which reads "Happy Ugly Sweater Season" across the front of a -- well, an ugly sweater.
Forget slutty Santa costumes: this year, you can linger underneath the mistletoe wearing a hideous jumper hand-knit by your grandma. The uglier, the better, I say! You can accessorize your ugly sweater with a pair of goofy reindeer ears and a tall glass of (spiked) eggnog to really get your party started.
The Happy Ugly Sweater card is a perfect choice for those who lean towards the secular.
Key Themes Behind This Trend
- Ugly Sweater Trend
- The trend of ugly sweaters during the Christmas holiday season presents an opportunity for companies to create novelty products and experiences that cater to the trend.
- Personalized Greeting Card Trend
- The trend of personalized greeting cards presents an opportunity for businesses in the greeting card industry to offer unique, niche products for consumers.
- Holiday Costume Trend
- The trend of holiday costumes, beyond the traditional Santa suit, presents an opportunity for companies to create unique costume options that cater to the trend.
Where This Applies
- Greeting Card Industry
- The greeting card industry can capitalize on the personalized greeting card trend and create niche products, like the Happy Ugly Sweater card.
- Fashion Industry
- The ugly sweater trend presents an opportunity for the fashion industry to create novelty products and capitalize on the trend, like ugly sweater-inspired accessories and outfits.
- Costume Industry
- The holiday costume trend presents an opportunity for the costume industry to create unique costume options beyond the traditional Santa suit, like holiday-themed ugly sweaters or other novelty costumes.
