The Amphibious Ice Cream Truck Serves its Treats in an Unfamiliar Context

 - Jun 5, 2011
References: dailymail & dvice
The Amphibious Ice Cream Truck is the world's very first sweets-serving truck to take its tasty treats to the waterways. This summer, tourists and locals in London will have the opportunity to enjoy two scoops of chocolate mint on a cone while floating on the city's rivers. Although it's technically a boat, the yellow Amphibious Ice Cream Truck was designed to look like a traditional ice cream truck.

The idea of an ice cream truck serving customers on London's rivers came about because of the rising costs associated to ice cream production. Additionally, the rising amounts of ''exclusion zones'' in which trucks are banned from selling their goods around the city played into the decision to hit the waterways. This novel concept is certain to attract attention from visitors and locals alike.