These American flag shoes, which were recently released by Vans California represent a fusion of urban, defiant style and patriotism. Embracing the brand's classic hi top design, the shoe features an American flag on the entire exterior, excluding the heel and toe areas.
Vans California, as can be expected from the iconic shoe brand, used a selection of high quality materials including suede, washed canvas -- giving the shoe an aesthetically appealing vintage feel -- and worn white leather for the laces.
These American flag shoes from Vans would make the perfect holiday gift or surprise for the skateboarder in your life. Fusing a vintage design with a sentimental image such as the American flag is a perfect method to target more than one audience of consumers.
Key Themes Behind This Trend
- Patriotic Fashion
- There is an opportunity for disruptive innovation in creating more designs that fuse vintage styles with patriotic images to target multiple audiences.
- Urban Patriotism
- The fusion of defiant urban style with patriotic symbols is a trend that can be capitalized on by creating more products (footwear or otherwise) that achieve this aesthetic.
- Hi-top Sneakers
- The iconic hi-top design can be leveraged further by incorporating unique features, materials or designs, allowing for more innovation and market differentiation.
Where This Applies
- Fashion and Apparel
- The fashion industry can create similar designs fusing vintage styles with patriotic symbols to target multiple audiences and increase sales.
- Skateboarding
- More products can be created that embrace the fusion of urban style and patriotic symbols in the skateboarding industry, targeting a specific audience who appreciate this aesthetic.
- Footwear
- There is a market opportunity in the footwear industry to create hi-top sneakers with unique features, materials, and designs that differentiate from competitors and attract more customers.
