The new American Apparel campaign is dubbed 'How We Live.' Launched to promote the fashion brand's Spring/Summer 2019 collection, it entertains a holistic approach that borders on celebration and inclusivity. The capsule offers garments in an extensive size range — from XS to XXL, with an emphasis on unisex style, diversity, and uniqueness. A focal point of the collection is the 'EVERY DAY / EVERY BODY' print that definitely gets the empowering message accross.
The American Apparel campaign features a collage-like aesthetic that contributes to the contemporary, artistic feel of the marketing initiative. Playful, youthful and inclusive, the Spring/Summer 2019 is characterized by accessible, unisex basics, while the promotional materials double down as "a love letter to American Apparel's hometown."