Lady Gaga continues her journey to take over the world by establishing herself as a member of the blogging community on Tumblr with her new personal page entitled 'Amen Fashion.' The blog, which actually refers to one of her ballads, documents some of her favorite ensembles. While the blog currently only features six pictures, I am more than confident that this iconic pop star will have compiled plenty of pages in no time.
According to BuzzFeed, the name of GaGa's blog was already in use by another Tumblr account user and some cyberbullying went down to claim the title. Whether or not this is true, 'Amen Fashion' will certainly be one of the hottest blogs to follow and another avenue through which fans can get their Little Monster fix.
Implications - With social media continuing to take over as the main form of communication amongst today's youthful demographic, an effective way to garner the attention of consumers is through the Internet and blogs. This is a sure way for companies to gain exposure from some of today's highest-spending customers.