Amazonian Warrior Covers

"Elevation" by Dazed Digital Magazine

The quirky and flamboyant fashion designer Gareth Pugh and photographer Nick Knight designed Dazed Digital Magazine's October 2008 cover "Elevation." The result is nightmarish, ethereal and totally phantasmagorical.

Abbey Lee, the model featured on the cover, "was covered in an array of unsavoury hair and make-up products including clay, charcoal, treacle and sand to create an Amazonian, warrior mood by make-up artist Alex Box and hair stylist Martin Cullen," says Dazed Digital.

As part of the magazine's spread, Pugh outfitted a black horse with armor which is very similar in its form to the designer's trademark "hard-edged structure," notes Dazed Digital.

Fantasy Fashion
Fashion designers are increasingly using surreal fantasy elements to create new looks.
Avant-garde Photography
Photographers are pushing boundaries and experimenting with unique techniques and concepts in their work.
Experimental Beauty
Makeup artists and hairstylists are using unconventional materials and techniques to create bold, unique looks.

Industries Being Reshaped

Fashion
There is an opportunity for fashion designers to explore and incorporate surreal, fantasy elements in their designs to create innovative looks.
Photography
With increasing demand for avant-garde photography, there is room for experimentation and pushing boundaries in this industry.
Beauty
Makeup artists and hairstylists can experiment with unconventional materials and techniques to create unique, bold looks, paving the way for disruptive innovation in the beauty industry.
SCORE
2.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 25%
Activity 26%
Freshness 8%