Low-Cost Voice Assistant Microwaves

The AmazonBasics Microwave Boasts 10 Power Levels

The AmazonBasics Microwave is a connected smart home solution that boasts a low-cost and the ability to prepare a number of meal options with ease.

The microwave is outfitted with 10 power levels and can be used with the integrated Amazon Alexa button to access quick-cook presets to reheat food, drinks or make perfectly heated snacks. The compact size of the appliance makes it ideal for compact living spaces, while the child lock prevents users who are too young to utilize it from gaining access.

The AmazonBasics Microwave comes as one of several new technology products from the brand that helps integrate its voice assistant functionality into the homes of consumers in ways that are cost-effective and inherently functional for their lifestyle.

Connected Microwaves
The integration of voice assistants in kitchen appliances such as microwaves creates a disruptive innovation opportunity in the smart home industry.
Voice-activated Cooking
The use of voice commands for cooking settings and presets can disrupt the appliance market in terms of user experience and ease-of-use.
Affordable Smart Home Solutions
Making smart home functionality more accessible with low-cost, connected appliances can disrupt the home appliances market and appeal to a broader audience.

Sectors Adopting This

Smart Home Technology
The integration of voice assistants in kitchen appliances such as microwaves creates a disruptive innovation opportunity in the smart home industry.
Home Appliance
The use of voice commands for cooking settings and presets can disrupt the appliance market in terms of user experience and ease-of-use.
Technology Retail
Offering affordable connected home appliances to a broader audience can disrupt the technology retail industry and reach customers who may have been priced out of the market previously.
SCORE
1.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 7%
Activity 16%
Freshness 8%