The new Amazon Fire tablet series boasts a better battery life, more storage and durability than comparable mobile devices on the market. Best of all, the family-friendly tablet line costs only $50. In order to position the simplistic Amazon Fire as a tablet for the whole family, Amazon is offering a buy-five-get-one-free deal.
Aside from its extremely affordable price, one of the most notable features of the Amazon Fire tablets is called 'On Deck.' Based on a user's previous activities on the tablet, when the device is connected to Wi-Fi, it will automatically download movies and TV shows a user might like.
The new Amazon Fire tablets will also be available in a Kids Edition and HD Fire versions. These tablets are reported to be extra durable, withstanding 200 tumble tests, while a comparable Apple iPad Air 2 reportedly only lasts 30.
What Makes This Trend Stand Out
- Affordable Tablets
- The rise of affordable tablets creates a disruptive innovation opportunity for companies to develop family-friendly devices.
- Durable Tablets
- As durability becomes an increasingly important factor in the tablet market, there is an opportunity for companies to develop more durable devices that can withstand rigorous use.
- Tablets for the Whole Family
- With Amazon's 'buy-five-get-one-free' deal, there is an opportunity for other companies to explore similar offers and capitalize on the growing demand for tablets that are suitable for the whole family.
Sectors Adopting This
- Technology
- As the tablet market continues to grow, there is an opportunity for technology companies to develop affordable and durable tablets that meet the needs of families.
- Entertainment
- With Amazon's 'On Deck' feature, there is an opportunity for companies in the entertainment industry to partner with tablet manufacturers and provide personalized content recommendations to users.
- Retail
- The success of Amazon's affordable tablet line highlights the potential for retailers to expand their offerings to include more affordable and durable technology that meets the needs of families.
