The Volkswagen Amarok Power is a pickup truck that is designed not so much for hauling tools or camping supplies, but intended to haul around speakers and DJ equipment. Volkswagen describes the Amarok Power's spacious cargo bed as having "sufficient storage space for all the equipment needed for parties."
The Volkswagen Amarok Power, which was unveiled at the Worthersee GTI festival in Austria, is equipped with a monstrous 5,000-watt exterior sound system that includes an Allen & Heath Xone:92 mixer that is hooked up to Pioneer CDJ900NXS multi-players.
The truck is also fitted with two specially designed MC2 amp-driven Void Acoustics Impulse 3t speakers, Mycro 6 monitors and a Stasus Xair sub-woofer. All the equipment has been specially custom-packed into the Amarok's 3.5-square metercargo bed. The end result is a bad-ass DJ booth on wheels that can out-blast any other vehicles out there.
Key Themes Behind This Trend
- Mobile DJ Vehicles
- The trend of equipping vehicles with high-powered sound systems and DJ equipment for mobile music events.
- Custom Sound Systems
- The trend of designing and installing bespoke, high-quality sound systems in vehicles for immersive audio experiences.
- Event Entertainment Trucks
- The trend of transforming trucks into mobile entertainment hubs, providing DJs and performers with a unique platform to engage audiences.
Where This Applies
- Automotive
- Automakers have an opportunity to collaborate with audio equipment manufacturers to create purpose-built vehicles for the entertainment industry.
- Entertainment
- The entertainment industry can leverage mobile DJ vehicles as a novel and interactive way to engage event-goers and enhance experiences.
- Audio Equipment
- Audio equipment manufacturers can explore partnerships with automotive brands to develop integrated sound systems tailored for mobile DJ vehicles.
