Ardagh Group Has Expanded Its Aluminum Can Packaging Finish Options
Michael Hemsworth — July 31, 2019 — Lifestyle
References: ardaghgroup & foodbev
The Ardagh Group has announced that it will be expanding its aluminum can packaging finish options to include a new copper variant to help infuse a stylish aesthetic onto prepackaged beverages. The vibrant finish option has been created for diameter 202 and 200 can ends, and can be paired with the company's existing lineup of colored pull tab options. This will enable drinks with the packaging to convey a high-end aesthetic to shoppers and is sure to be a welcome addition to the market by brands.
Sales Director at Ardagh Group's European metal beverage division Dirk Schwung spoke on the new aluminum can packaging option saying, "We are proud to be introducing this unique copper tone as a new colour option for the tab, the shell or the entire beverage end. At Ardagh, we’re constantly innovating, looking for new ways to meet customers’ branding needs, and to support new trends in design.”
Sales Director at Ardagh Group's European metal beverage division Dirk Schwung spoke on the new aluminum can packaging option saying, "We are proud to be introducing this unique copper tone as a new colour option for the tab, the shell or the entire beverage end. At Ardagh, we’re constantly innovating, looking for new ways to meet customers’ branding needs, and to support new trends in design.”
Trend Themes
1. Copper-finished Aluminum Cans - There is an opportunity to explore new color options for aluminum can finishes to create distinctive packaging experiences for consumers.
2. Colored Pull Tab Options - Offering different color options for pull tabs can further enhance the aesthetic of aluminum cans and help brands stand out in the market.
3. High-end Aesthetics for Beverage Packaging - Demand for unique and sophisticated packaging options presents an opportunity for beverage brands to create bespoke consumer experiences.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers may want to consider innovative packaging options to appeal to consumers seeking unique and stylish experiences.
2. Packaging - Packaging companies can explore new ways to create aesthetically appealing and functional designs to meet the branding needs of beverage manufacturers.
3. Metalworking - Innovations in metalworking may provide new possibilities for creating distinctive and premium packaging options for beverage manufacturers.
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