Matches traditionally comes in a match box. This product is a refillable match storage container and when you pull out the match it lights it for you. Overall, a very cool invention that makes for a unique gift.
Implications - Creating unique packaging that serves a function other than that of the product kept inside can elevate the usefulness and functionality of the actual item. By thinking about packaging as an extension of the main product, designers can create a special and unique experience for the user that will make sure they won't want to switch to any other substitute. Especially in markets that are overly saturated, the right packaging can make a huge difference.