Palm Springs-Inspired Pieces

The Alternative Apparel Spring 2012 Collection is Full of Bold Prints

The Alternative Apparel Spring 2012 collection has been dubbed an "Oasis of Color" and it is easy to see why. The label's Spring/Summer 2012 presentation took place during Los Angeles Fashion Week and is sure to be a hit in the City of Angels, which is known for its laid-back, bright style.

Styled by Laura Urbinati, the line featured sun-bleached hues, vibrant colors and bold patterns, making it the ultimate summer wardrobe. Some of the bolder pieces include asymmetrical maxi skirts, mesh tank tops and high-waisted mini skirts in bright shades.

The men's pieces in the Alternative Apparel Spring 2012 are a little less out there and feature classic t-shirts and shorts combos. The brand is also set to launch a nautical-inspired collection of bags and accessories, so make sure to keep an eye out for that.

Bold Prints
Opportunity for textile and fashion industries to create unique and eye-catching designs.
Laid-back Style
Opportunity for retail and lifestyle industries to cater to the demand for relaxed and comfortable fashion choices.
Nautical-inspired
Opportunity for accessories and travel industries to offer maritime-themed products and experiences.

Industries Being Reshaped

Textile Industry
Opportunity for textile manufacturers to produce fabrics with bold and vibrant prints.
Fashion Industry
Opportunity for fashion designers to incorporate bold prints and laid-back style into their collections.
Retail Industry
Opportunity for retailers to provide customers with a wide range of laid-back and nautical-inspired fashion choices.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 62%
Activity 21%
Freshness 8%