To prove the quality of its newly released bag collection, Altego brand set up its bags to travel nearly 100 thousand feet up in the air. Its recent campaign video documents the bags’ flying journeys. The project is creative in concept and wildly entertaining.
Altego’s new Sunfire series bags were launched to fly by attaching massive weather balloons and a GPS tracking system. Alongside the bags were video cameras recording the whole trip. This was made possible by collaborating with engineering students at Texas A&M University.
The video is entertaining; you see the sturdy-looking bags fly through branches and into the blue sky to some dramatic music. The bags traveled for about 20 minutes and landed 20 miles from their starting point. Of course, the bags arrived home safely, fully intact, proving the Sunfire laptop bags’ top-notch quality.
What's Driving This Trend
- Balloon-enabled Marketing
- Using weather balloons to showcase product quality and create an engaging marketing campaign.
- Collaborative Innovation
- Partnering with academia to bring together engineering students and brands for unique projects.
- Experiential Advertising
- Creating an immersive brand experience through visually captivating and entertaining campaigns.
Who This Affects Most
- Luggage & Travel Accessories
- Opportunity for luggage brands to demonstrate product durability through unconventional, attention-grabbing methods like high-altitude bag flights.
- Consumer Electronics
- Collaboration between tech brands and educational institutions can lead to disruptive innovations in product design and testing.
- Marketing & Advertising
- Brands can leverage experiential advertising techniques to create memorable campaigns that engage consumers and showcase product quality.
